Hello From OpenWorld ’09
Hello from Oracle’s 2009 user conference, OpenWorld. This week I aim to bring you an insane amount of coverage from the conference. I’m flying solo this year, — Managing Editor Josh Weinberger is...
View ArticleA Keynote That Will Pump (Clap) You Up
Last year it was Olympic Gold Medalist Michael Phelps. This year, Oracle Cofounder, Chairman, and Chief Executive Officer Larry Ellison, is bringing The Terminator, Kindergarten Cop, and California...
View ArticleIBM Acquires Clarity Systems and OpenPages
IBM’s leadership doesn’t mind bragging about their success; nor should they, especially if you take into account how much they’ve gambled on analytics: In the last 4 years, IBM has invested more than...
View ArticleNot For Free: Revenue Models for a New World by Saul J. Berman of IBM’s...
I recently got wind of a new book coming out in February called Not For Free: Revenue Models for a New World. Saul J Berman, the global lead partner for strategy & innovation and growth at IBM...
View ArticleIBM Survey Reveals More Frugal Customers, Despite Positivity About Income
An IBM report shows that customers are feeling more positive about their income following the 2010 holidays, but the sentiment for customers of across all mediums was frugality.
View ArticleGoogle, HBO, Vitrue Execs to Hash Out Social Media Guidelines
While social media has been embraced by millions of consumers, from a marketer’s standpoint, it is still a huge puzzle. Measuring and justifying the value of a social media campaign continues to stump...
View ArticleIBM App Brings Augmented Reality to Stores
Whenever I shop online, the first thing I do is set the Web site’s filters (assuming they are provided) to quickly locate the type of product or brand that I’m looking for. IBM is developing an...
View ArticleThree Ways to Make Mobile Marketing Memorable
Labor Day may have just passed but it might as well be December if you’re a retailer. While most people haven’t even started thinking about Halloween or Thanksgiving, retailers are already revving up...
View ArticleWhat’s Next for Mobile in 2014: The Top 5 Things You Need to Know
This past holiday weekend, mobile shopping exploded, delivering what some are calling “unprecedented” numbers. By the conclusion of the year’s biggest shopping weekend, mobile traffic accounted for 41...
View Article5 Ways to Create a Better Customer Experience
The focus at IBM’s Smarter Commerce Global Summit was clear: it’s all about the customer experience. IBM has a strong portfolio of products and acquisitions that focus on bettering the customer...
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